MEGABLOG: September 2008

Monday, September 29, 2008

Mondays are Dub-Days

When Monday has got you down, you need some Dub-Dynamite. Mega Approved for freshness.

Sunday, September 28, 2008

I found this while going through my old DAT tapes. Forgot when this was recorded. I have no idea where the vocal sample is from. I probably made this with the intention to submit it to some West Coast house label. I know I made it using MasterTracks on my old Mac IISI somewhere between 2000-2003. I often miss the simpler days of house. Raw Shit. MYX

Friday, September 26, 2008

FUNK-TASTIC FRIDAY!

"BUS STOP"-Fatback

"I'M IN LOVE"-Evelyn Champaign King

"DO THAT STUFF"-Parliament

PERSON TO PERSON-Average White Band

"TOO HOT TO HANDLE"-Heatwave

"SNAPSHOT"-Slave

"SOMETHING'S ON YOUR MIND"-D*Train

"MR. GROOVE"-One Way

FRIDAY FREEBIE:

Old School Mini Mix

DL HERE

-Tracklisting-

High Hopes-S.O.S. Band
Single Life-Cameo
Dusic-Brick
More Bounce To The Ounce-Zapp
Pick Up The Pieces-The Average White Band

Tuesday, September 23, 2008

WE WON'T LET GO OF SUMMER!

TONIGHT!

TUESDAY-W.O.T.I w/Gabbiano of Sub Text Gallery-S/D

WEDNESDAY-Solrak of B-Side Presents Cultura!-S/D

WEDNESDAY-Milo Custom Kicks' Trunk Show-S/D

WEDNESDAY-Booby Trap-L/A

WEDNESDAY-Dada Lives-L/A

THURSDAY-Pop Noir-L/A

THURSDAY-Club Rhonda's Miss Rhonda Contest-L/A

FRIDAY-Noelle Scaggs & Rhettmatic-L/A

FRIDAY-Sinden/Ludachrist/Paparazzi-L/A

FRIDAY-Walter Meego-O/C

FRIDAY-Nadastrom & Gina Turner-N/Y

SATURDAY-MSTRKRFT-HOB-S/D

SATURDAY-Ikah Love & J. Overell-S/D

SATURDAY-We The People-L/A

SATURDAY-Slick Rick-S/D

SATURDAY-Maurice de la Falaise-L/A

SUNDAY-Future Of Style Vintage Street Wear Party-S/D

SUNDAY-Barbara Morgenstern-Sactown

MONDAY-Glenn Red of Afro Funke'-L/A

MONDAY-High Class Low Life-O/C

Monday, September 22, 2008

MANIC MONDAY: Free Credit Jingles

The catchy, sometimes grating jingles which are repetitively proliferating our media outlets, especially those created for Free Credit Report Dot Com are causing quite a stir in the field of advertising. The Martin Agency is responsible for the ads while Senior Copywriter David Muhlenfeld is gaining sort of an iconic notoriety in the field of subconscious musical marketing.

Muhlenfeld who's education includes a B.A. in English from Amherst College and was involved in the Glee Club there says the Free Credit campaign was the first musical job he'd ever done. Muhlenfeld, who says he ”went away with my guitar and some cheap Chianti” to find inspiration. He also said of the spots, ”Repetition alone will make something stick in a listener’s head. The question is, once your song is in their head, will they want to stick that head in an oven?” "The client didn't ask for music but that was just where it went," said Muhlenfeld.

The original demos were created on Apple's user friendly Garage Band, they were then played for company employees who were asked to choose their favorites and the finalists were used in the first three ads for F.C.R., who initially chose The Martin Agency because of their Geico Caveman Campaign. Since then Muhlenfeld has worked on The Subway $5 Dollar Foot-long jingle and is currently working on campaigns for Discover Card, Wal-Mart and The Coca-Cola Corporation.

The effectiveness of the commercials’ quirky songs was evident right from the get-go. “The numbers were very good,” Muhlenfeld says of the increase in visitors to freecreditreport.com. In addition, the commercials became "viral video" hits. “Somebody leaked the spots onto YouTube,” he said. “At first we got 600 hits, and then 1200 hits, and then we checked back in a week or so and it was 20,000 hits. And now it’s up to 600,000 or 700,000 for each of them.” Capturing lightning-in-a-bottle and becoming a successful viral video is not something that’s easily recreate-able. “Without really even trying to create a viral-type success, we did and now of course we’re going to try and convince people we meant to do that all along.”

Muhlendfeld says he hopes the success of the commercials will wake people up to what music can do for advertisers. “I think jingles had gone quite out of fashion, it was nice to reignite some interest in singing.” He thinks the spots worked so well because the band in the commercials [led by French-Canadian actor Eric Violette] think of themselves as a real band. “They’re real ballads about this guy’s sad ass life,” he said. Though the songs didn’t necessarily come easy to Muhlenfeld, he said jingles are often easier to write than traditional pop songs. “You’ve got a list of three of four things you must say in order to paid by your client, and you know that you have 30 seconds, which is good since it gives you parameters to work from.”

I Married My Dream Girl...

Pirate Restaurant...

Used Sub-Compact...

Bicycle...

Rock Star...

$5 Dollar Foot-Long...

Free Credit Report Remix-Mr. Dibbs Z-Share DL

Tuesday, September 16, 2008

WEEK-END WARRIORS WORK IT!

TONIGHT!

TUESDAY-Treasure Fingers-L/A

WEDNESDAY-Boobies Galore-L/A

WEDNESDAY-Ninja Simone-L/A

WEDNESDAY-Big Stereo & Headman-S/F

WEDNESDAY-Blu Jems+Lindsey-N/Y

THURSDAY-L/V of MEGA-S/D

THURSDAY-Busy Pedro & Mehdi-N/Y

FRIDAY-Miguel Migs-S/D

FRIDAY-Chuck-O, Action & Cisco-S/D

FRIDAY-Royal Rumble-L/A

FRIDAY-Mr. Choc+Kutmah+Beat Junkies-L/A

FRIDAY-PBW-O/C

FRIDAY-Glitch Mob/Pubes/Peanut Butter Wolf-O/C

SATURDAY-Ductape & Joemama-S/D

SATURDAY-Tommie Sunshine & L.A. Riots-S/D

SATURDAY-Purple Crush & Jeffrey Paradise-L/A

SUNDAY-Ricky Wrecks+Lil' Ryan+Bency+Joemama-S/D

SUNDAY-Markallan +Dopeshoes-L/A

SUNDAY-Psycho Bitches-S/D

SUNDAY-Record Dig-L/A

Thursday, September 11, 2008

911-PUT THE HAMMER DOWN!

Our latest mix-tape just happened to coincide with the 7th Anniversary of the 911 Tragedy, so we decided to share it with our friends and fans during this day of remembrance...

It's a humorous dance mix, filled with our MEGA signature of film samples combined with a random compilation of multi-genres...

We intend absolutely no disrespect by the light tone of our homage, as we felt there would be enough sadness expressed through the media today.

Enjoy it and let us know what you think?

-DJ's L/V & MYXZLPLIX of MEGA-

PLAY IT:

Tracklisting:

Intro-Put The Hammer Down-911 Telephone Call [Part 1]

1. Where's Your Head At? [My!Gay!Husband Edit]-Basement Jaxx

2. American Boy [Nadastom Remix]-Estelle [Feat. Kanye West]

3. To Protect And Entertain [Crookers Remix]-Busy P. [Feat.Murs]

4. They Call It Murder-Konrad [Feat. Damian Jr. Gong Marley]

5. 25 Or 6 To 4 [Bird Peterson Remix]-Chicago

6. It's U-Superlover Shania D.

7. Me & My Sneakers-A-Trak [Feat. Lupe Fiasco]

8. Candy Rain-Soul For Real

9. The Time Of The Season-The Zombies

10. Just Fine [Treat Em' Right Remix]-Mary J. Blige vs. Chubb Rock

11. Electric Feel [Justice Remix]-MGMT

12. Blind [Original Mix]-Hercules & Love Affair

Outro-Put The Hammer Down-911 Telephone Call [Part 2]

DOWNLOAD IT HERE!!!

www.divshare.com/download/5350308-e29"