ROIDS!

Pending the 2009 departure of the instant gratification that Baby Boomers, Flower Children and 80's Babies have all come to know and love, a tribute entitled:"For The Love Of Light: A Tribute To The Art Of Polaroid" compiles the work of 25 photographers, from 10 countries, on 5 continents, all of which will be found in one glorious volume.

The 411:

Polaroid Corporation was founded in 1937 by Edwin H. Land. It is most famous for its instant film cameras, which reached the market in 1948, and continued to be the company's flagship product line until the February 2008 decision to cease all production in favor of digital photography products. The company's original dominant market was in polarized sunglasses,
an outgrowth of Land's self-guided research in polarization after leaving Harvard University after his freshman year (he later returned to Harvard to continue his research).

After Polaroid defeated Kodak in a patent battle, Kodak left the instant camera business on January 9, 1986. Polaroid developed an instant movie system, Polavision, based on the Dufaycolor process. The product arrived on the market when videotape based systems were rapidly gaining popularity. As a result, Polavision was unsuccessful and most of the manufactured product was sold off as a job lot at immense cost to the company. The company also was one of the early manufacturers of digital cameras, with the PDC-2000 in 1996, however they failed to capture a large marketshare in that segment.

On October 11, 2001, Polaroid Corporation filed for Chapter 11 bankruptcy protection. Almost all the company's assets (including the "Polaroid" name itself) were sold to a subsidiary of Bank One. They went on to form a new company, which also operates under the name "Polaroid Corporation". It stopped making Polaroid cameras in 2007 and will stop selling Polaroid film after 2009, to the consternation of some users.

The renamed "old" Polaroid now exists solely as an administrative shell. Its bankruptcy was widely believed to be the result of the failure of its senior management to anticipate the effect of digital cameras on its film business.

-From Wikipedia

Hopefully, the book and plain old nostalgia will make Polaroid Corporation think twice about discontinuing the production of 600, it's last surviving film, thereby refraining from throwing it next to where the wagon wheel resides and resurge the ailing desire of the masses to "Shake it like a Polaroid..."








Guess I'll have to cancel my SX-70 eBay bid...