Amsterdam based graphic designer and illustrator Pieter ‘Parra’ Janssen is one of the key players in Amsterdam’s contemporary youth culture. Designer of Rockwell Clothing and responsible for the most remarkable party flyers and posters around town he’s in the pit of both the sneakerhead community as well as Hollands best party syndicates.
An underground star in his hometown, where fans scour the streets to tear down his posters, Parra's work is treasured by a new generation of design fanatics. A natural self taught Typographer and Graphic Artist, Parra grew up living with his artist father. Surrounded by colour, oil paint, wood, & Rubenesque paintings he immersed himself in early nineties music and street culture, developing the unique style he's know for today.
Taking a select few commercial design jobs per year Parra devotes the bulk of his output to flyers, posters & identities for friends & admirers, making his work available for everyone to use, keep or discard as they wish. Beneficiaries have included skate shops Patta and Kids Love Wax, his own label The Records van Rockwell, the band Rednose Distrikt, avant garde rap artists, events, films & club nights. His first solo gallery show, "Jobs I did for friends for under £100" took place at London's Kemistry Gallery in March 2005 and sold out in three days. Hugely prolific, Parra also designs his own streetwear label, Rockwell clothing, launched in 2000 and stocked in London, Tokyo, Berlin and New York.
"PARRA VIDEO FOR INCASE via ARKITIP"
So-Cal dwellers get a taste of the artist's offerings here:
PARRA MYSPACE
PARRA x NIKE AIR 95
PARRA PORTFOLIO
PARRA INTERVIEW via FECALFACE
